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Meet Denise
Denise Loter-Koch Business Coach & Financial Strategist
I’m Denise Koch, the founder of Rock Strategies, LLC. With over 35 years of experience building, scaling, and selling businesses, I bring more to the table than just financial expertise. I’ve been in your shoes as a business owner managing teams, optimizing operations, and making high-stakes decisions under pressure.
About Denise
Denise has spent over three decades not just advising businesses, but leading them from the inside out. With over three decades of executive leadership and advisory experience, Denise Loter-Koch has guided countless business owners through startup, complex growth, succession, and sale strategies.
What Sets Denise Apart?
Denise brings unmatched insight and hands-on expertise. She’s known for cutting through complexity, solving real problems, and delivering strategic direction that drives results across the construction, trade, and professional service industries.
How Denise Helps You Succeed
Every recommendation is tailored to your unique business and backed by decades of experience navigating real-world challenges. My mission is to empower business owners to build operations that are profitable, scalable, and aligned with their long-term vision.
Denise's Mission
Denise's mission is to deliver strategic leadership that drives growth, sharpens operations, and unlocks maximum business value. Through personalized guidance and hands-on support, we help owners build stronger companies and futures they can be proud of.
Denise's Vision
At Rock Strategies, we envision a future where every business owner, especially in the construction, trades, and professional services, can scale with purpose, lead with confidence, and exit on their own terms. We’re here to help you turn long-term goals into lasting legacies.
Scale Smarter
If you're looking for a seasoned expert to guide you through growth, optimization, or a business exit, let’s talk. Schedule your no-obligation strategy session today, and together, we’ll build a custom plan to elevate your business with confidence and clarity.
Why Business Owners Rely on Denise to Navigate Change, Optimize Operations, and Build Value
Denise Loter-Koch has a track record of helping businesses streamline finances, improve operations, and unlock growth opportunities. From contractors to service firms, these proof points show how Denise’s leadership delivers real-world impact for owners ready to take their next big step.
Denise Loter-Koch in Action
Client Success Stories
There’s a reason Denise is continually recommended by top professionals—she’s one of a kind. Her ability to diagnose what’s holding a company back and implement real, lasting change is rare and deeply valuable.
Tracy A.
Aldrich CPAs & Advisors LLPShe brings a rare blend of operational savvy and visionary thinking. Denise helped shape our go-to-market strategy, aligned leadership priorities, and gave us tools that scaled with the business.
Kathy G.
IntuitHer strategic intuition is remarkable. Denise helped us identify untapped advantages in our niche and brought a level of professionalism and precision that elevated every part of our business.
Michael L.
Geffen Mesher & Co.Denise doesn’t follow trends, she sets them. Her forward-thinking approach to technology and team development positioned our company to lead in a competitive market. She’s the kind of partner every ambitious business owner needs.
Jen H.
TSheets
Denise’s passion for educating teams and creating efficient processes gives business owners peace of mind. She doesn’t just coach, she empowers leaders and staff to understand the numbers, resulting in stronger, more profitable operations and leadership transitions.
Joseph K.
Kaufman LawDenise has a gift for turning financial confusion into clarity. She and her team helped countless law firms and businesses organize their financials, streamline reporting, and seamlessly transition, which was key to enabling owners to focus on the future of their businesses.
Beverly M.
Oregon State Bar PLFWorking with Denise felt like gaining a strategic partner. Her ability to uncover growth opportunities, foster alignment, and turn vision into execution has been a game-changer for how we evaluate and pursue new business.
Cheryl M.
Corrigo (JLL)Denise’s leadership transformed our financial reporting and operations, aligning them with lender and bonding expectations. She empowered the team with new systems that gave leadership confidence, clarity, and better decision-making tools. She is the catalyst every growth-minded business needs.
JD Elder
Elder Demolition, Inc.Denise’s insight into our business model helped us pivot, refine operations, and unlock value we didn’t even know was there. She brings clarity where there was chaos, and structure where there was noise.
Tracy A.
Aldrich CPAs & Advisors LLPDenise guided our executive decisions like a seasoned operator. Her grasp of leadership dynamics, organizational change, and long-term planning helped us avoid missteps and stay aligned during critical transitions.
Steven G.
WA Dept. of Veterans AffairsDenise isn’t just effective—she’s magnetic. She inspires teams, earns trust instantly, and brings an energy that’s impossible to ignore. Her leadership elevated everyone around her.